Now I’m a believer in Patek of Geneva!
Patek Philippe, the super-luxury, Geneva-based Swiss watch brand that makes Rolex look about as exclusive as my Casio, has been running a series of award-winning ad campaigns on its Generations theme for nearly a quarter of a century now. Perhaps because I am not in the market for these products and have little exposure to the lifestyle magazines etc. where I imagine they are promoted, I have only just noticed. Now that I have, I am bowled over by these fabulous productions – the ads, that is, not the watches, which come at crazy prices with far too many noughts on …